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Brand Humanizer, Co-founder at Brand Humanizing Institute & Public Speaker
Photo by Matt Collamer on Unsplash

It was a very hot summer day in 2019 when I entered the venue. I was about to speak in front of all the attendees of an event. It was a technology event that attracted people from all fields of expertise. After a quick chat with some of the people…

Human Resources is one of the key expertise an organization can have. When I think about the HR department — also speaking from experience — it takes care of talent acquisition, development, and in many cases very strategic projects. …

Image of announcing the winning team © Hackathon Factory 2020 from Youtube

Back in November 2020, I was supposed to do a Keynote during a 3-day Hackathon hosted by the Dutch Government. The keynote was focussed on finding synergy between humans and technology, a perfect fit for the Hackathon which evolved around anti-discrimination in algorithms. The event was to take place in…

Photo by Daniel Lincoln on Unsplash

The basics of being human — especially in a work environment — are changing rapidly. Technological innovations are getting more advanced to the point it’s getting better at doing some of our jobs. Companies are eager to implement new technologies into the customer journey to boost efficiency and cut costs…

Image credits: Quang Nguyen Vinh on Pexels

Let me define “stealing” first. I don’t think Artificial Intelligence is going to take over any random job, get the person in it fired and leave them on the streets. I would think of it as “swapping”, really. AI is going to take over jobs that machines are better at…

I’ve been with the same insurance agency for over 15 years. It started when I bought my first car — and with that my first car insurance — and now includes our home, household effects, and travel coverage. To be fair, they aren’t the cheapest but they have always been…

The actual McDonald’s restaurant in Rotterdam, the Netherlands

You hear it often: “I get my best ideas when I’m taking a shower” or “it came to me when I was driving home”. Many times you’re most creative when it’s not being forced. You could compare it to finding a nice painting for your home. If you go out…

Image credits: Anthony Shkraba

Do you know people over 60? Call them and tell them there are people making 6 figures playing games on the internet and talking to people they can’t even see. Now, look at their response. Is it disbelief? Laughter? Are they asking you “how” and “why” questions? For people older…

Image credits: Ksenia Chernaya

It’s rumored that between 618 and 907 AD — The period of the Tang Dynasty — the first printing of books started. Although the spoken language is much older, reading has “always” been an important part of how we share knowledge and absorb new information.

In an age of endless…

Image credits: macrovector

If you’re reading this, I’m just going to assume you’re a human being. You can be recognized by many external features, such as your 10 fingers, the fact you walk — and stand up — straight and your general shape and posture. However, that’s just what you look like. Do…

Ferry Hoes

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