Ferry Hoes
1 min readJul 15, 2019

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Thanks for your point of view Joe, I appreciate it.

I get what you’re saying in regards to UBI, but what about peoples intrinsic
motives to work towards growth, keep busy during the days (humans hate
boredom) and a sense of belonging and contributing?

On the business side: brands still want to create products and services that
people want to buy. My main focus in the article is the inevitable change in
the job market as “task focussed jobs” (or mere processes) will be replaced
by A1, but on the flip side, we can open up the great human potential in
creativity and empathy to build and expand brands, customer experience,
and brand loyalty. No matter where income comes from, businesses still
need to give us a reason to purchase from them.

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Ferry Hoes
Ferry Hoes

Written by Ferry Hoes

My name is Ferry, an entrepreneur from Rotterdam (the Netherlands) working and the intersection of Humans and Technology. Also, I publicly speak about it!

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