Member-only story
Why truly “Caring” is the One Quality for Long Term Growth
and how NOT to misuse it as a mere marketing tool
We all enjoy being around people who care about — and for — us. Wheter it’s family, friends or organizations looking out for our wellbeing. The same goes for businesses and their customers. The era of wow’ing consumers with just the product and its promise seem long gone. Besides, there is so much automation and information nowadays that consumers will find what they need, where they need it, whenever they need it…but without needing any help. The more organizations automate their contact with customers, the further they drift away from eachother. Do you want to build a long term foundation with your customers and have them coming to you rather than the other way around? Then you better TRULY start caring about them as humans.
When I stopped to care, so did the customers
I’m not just throwing terms around here. Back in 2016 I was working as a Growth Hacker, looking at (sales) processes and finding ways to optimize them. I had tools, knowledge and budgets to try and understand consumer behaviour (notice how I’m saying consumer, not human) and find ways to make people buy more. That didn’t come from caring about the needs of the customers, but purely from caring about our & my client’s…
